Five years ago, Kia America tasked its researchers to study the car market in the Coachella Valley. The brand was growing and Kia wanted to know if there was an opportunity for a dealership on the East side. After careful consideration and collaboration by Kia, plans to develop the first Image Brand Dealership in the U.S. were implemented.
The Korean brand from Hyundai Motor Group has one of the freshest product lineups in the industry and is poised to keep it that way, especially when it comes to E.V.’s. By 2027, Kia plans on producing no less than 15 electric vehicle models for the global automotive market.
Fiesta Kia opened their doors in July 2022, becoming the fastest-growing dealership in the Coachella Valley. One year later, they’re leading the pack of top-selling dealers in the valley, while simultaneously being rated among the best on Google, Autotrader, and Carfax. Fiesta Kia has earned the business and rave reviews of over a thousand car buyers just in year one.
Marty Dominguez. GM of Fiesta Kia, said, “We’d like to say a big thank you to our customers for their trust and support. Ten years ago, there was the Kia stigma. This generation doesn’t have a Kia stigma: He continued. “People are surprised when they see the quality and value in the Kia brand!”
Kia America states that 60% of their buyers are new to the Kia brand, or first time Kia buyers. They credit the spreading news about Kia quality, value, and great dealerships with fueling this growth.
This beautiful dealership on Varner Road, at the 110 Auto Mall, recently received Kia’s Rookie Dealer of the Year Award for their record breaking success in both Sales and Service. The all electric EV6, the ever popular Soul, and the off road ready Telluride have all been top sellers.
New Kia vehicles are protected by some of the longest warranties given in the automotive industry. The Limited Basic Warranty, sometimes referred to as “Bumper to Bumper” is in effect for 5 Years or 60,000 miles. This also includes Roadside Assistance coverage. The Limited Powertrain Warranty offers protection on items such as the engine and transmission for 10 Years or 100,000 miles. That should tell you all you need to know Kia quality. They believe in their product and so can you.
Fiesta Kia boasts a bright and open feeling throughout. The comfortable waiting area, complimentary beverages, WiFi, and USB charging ports are all there as expected. But the Fiesta Kia Advantage offers you more, things like free loaner vehicles when you’re in for service, and free E.V. charging during business hours. In fact, they have more E.V. charging stations than any other auto dealer in the valley.
Your friends at Fiesta Kia invite everyone to come by for visit and see for yourself what everyone is talking about. They also want to take this opportunity to wish everyone Happy Holidays and a safe and prosperous New Year.
