An Entrepreneurial Spirit that Continues to Grow
Working together for nearly a half century, Penny and Gil Jelmberg exemplify a relentless dedication to their work, life, family and community in addition to their unwavering commitment to the entrepreneurial spirit. These founders and owners of the Jelmberg Real Estate Team are far from contemplating retirement; instead, they are driven by their passion for their work and a belief in making a meaningful
impact within their community.
The Jelmberg family’s journey began not merely as real estate professionals, but also as tech entrepreneurs who carved significant milestones in the technology sector. Despite their triumphs, family always remained paramount.
In 2000, Penny and Gil embarked on a quest to find the perfect retirement spot. They scoured various locations before finally choosing Del Webb’s Sun City Palm Desert as their new home. Eventually they settled in Sun City Shadow Hills, continuing their post-retirement adventure far from their Northwestern U.S. roots. However, it did not take long before their active and entrepreneurial spirits grew restless. “Retirement simply didn’t suit us,” chuckled Gil. Inspired by their sons Josh and Christian’s immersion in real estate, they pivoted into a new family venture, birthing The Jelmberg Team. “I encouraged Penny to obtain her Real Estate License,” Gil said. From humble beginnings Penny and Gil grew the Jelmberg Real Estate team into a thriving business.
Prior to their venture into real estate Penny and Gil had successful careers, including growing one of the nation’s largest privately owned Internet Service Provider, which laid the groundwork for their foray into the Coachella Valley. Leveraging their past expertise, the Jelmberg Team swiftly achieved home sales surpassing $172 Million. Their approach, integrating professional in-house photography, adept contract management, and personalized client attention, has been pivotal in their success.
The recent formation of an independent Keller Williams Coachella Valley was a significant milestone in their journey. Keller Williams’ commitment to agent and customer success has positioned it as one of the most innovative and successful real estate companies globally. Merging the international success of Keller Williams with the drive and innovation of the Jelmberg Real Estate Team has proven to be advantageous for agents, clients, and continued growth of the real estate business.
As the owners of both a brokerage and a real estate team, Penny and Gil’s commitment to real estate and the community transcends transactions; it revolves around guiding individuals through pivotal life moments, aiding in settling into new homes, or transitioning away from the area. “I enjoy listing and selling homes to help each individual and family design the next stage of their lives. I listen to their goals to help them move onto the next chapter of their lives, whatever that may be,” affirmed Penny. Her dedication mirrors the family’s ethos—recognized as the “Jelmberg Advantage”—which revolves around fostering genuine connections within their community. This advantage stems from their foundation built upon extensive business experience, compelling marketing strategies with local insights, a collaborative team approach, and an unwavering focus on exceptional client care.
Beyond real estate, their son Christian and his wife, Blaire, spearhead the “Street Life Project,” an admirable initiative dedicated to aiding the homeless community. It offers clothing, hot meal, rehabilitation support, and more for those experiencing homelessness. “I admire Christian; I’ve watched him sit beside a homeless man while most others wouldn’t even stop. He has a vision and is compassionate towards
everyone,” chimed Penny. The Jelmberg family’s steadfast commitment to their community on every level reflects their core belief that everyone deserves a place to call home.
Through diligence, empathy, and a commitment to professionalism, the Jelmberg family has elevated their mission beyond real estate, fostering a sense of community and belonging. As they persevere, their dedication to service remains unwavering, shaping a brighter future for many and inspiring others to follow suit.
Retirement is not on the horizon for Penny and Gil. Their enthusiasm stems from the joy of expanding their business and nurturing their family’s growth through the opportunities provided by Keller Williams. Their message to Sun City and Coachella Valley residents resounds: They are here to stay, grow, and continue offering exceptional real estate services.
