HomeRancho Mirage InsiderThe True Art of Being a Jeweler

The True Art of Being a Jeweler

Jewelry is in the design, but there is much more involved in being a jeweler. ASC jewelers in Cathedral City, California is a family-owned business started 30 years ago by the father of Alan and Fausto Ascencio. Brother Alan is a certified GIA Gemologist and Fausto leads the team in Design. Together they comprise a knowledgeable duo in design, repair, advice and knowledge of the industry.

A good relationship is not built overnight, and they believe this is a priority in having repeat clients. The sale is not as important as building trust and having a commitment to their skills and educating their clients. At ASC Jewelers, they know about commitment and show it in both design and service. Detail is important and attention is delivered in the final product. This is where trust enters the picture as many clients have no clue how their project will come out. Clients have found this to be true and at the end they are pleased with the results and the fair price as well. Solutions are a big part of their advice and the reward to them is the repeat business. Working with people in the know is a special treat for customers and worth paying the price.

The Ascencio brothers state how passionate they are in ensuring the quality of the relationships they build, and share in the joy of nurturing them as well as helping their clients discover all the services ASC has to offer. The long-term commitment is their priority first and foremost prior to the sale. The designs are very unique and the quality of the products are top notch; that is why they have had repeat clients and referrals for over thirty years.

ASC Jewelers provide Sales/Remake/Repair/Opinions on Values as well as solutions for all your jewelry needs.

ASC Jewelers is open six days a week, from 9:30-4:30 Monday-Saturday and are located at 69 040 East Palm Canyon/Date Palm and Highway 111.

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